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The Resilient Base of Organic Revenue Is the Most Important Thing to Build. Here's How.

The Resilient Base of Organic Revenue Is the Most Important Thing to Build. Here's How.

Going from a brand wholly dependent on the short term revenue driven by our “direct response” ads —> to a brand where the vast majority of new customer acquisition came from owned and organic traffic

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
Abercrombie Went From Despised to The Best Performing Stock of 2023. Here's How

Abercrombie Went From Despised to The Best Performing Stock of 2023. Here's How

According to the CEO who architected the turnaround

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
What I Learned From the Most Successful Advertising Agency Executive in History

What I Learned From the Most Successful Advertising Agency Executive in History

And how you can apply it to making better content

Preston Rutherford
Preston Rutherford
The Most Successful Brand CEO's Biggest Mistake? Chasing a Revenue Number

The Most Successful Brand CEO's Biggest Mistake? Chasing a Revenue Number

We've all done it, but the best brands found out how to find the balance. Here's how.

Tom Montgomery
Preston Rutherford
Tom Montgomery, +1
Increased Revenue Resilience Is The Output of Brand Building

Increased Revenue Resilience Is The Output of Brand Building

Extreme business variability can put you out of business. Strong brands have resilient revenues and therefore can more easily forecast, dramatically derisking the business.

Tom Montgomery
Preston Rutherford
Tom Montgomery, +1
How Exactly You'll See Success From Brand Building Show Up In Your Business

How Exactly You'll See Success From Brand Building Show Up In Your Business

This Post Removes All The Hand Wavyness Associated With Ensuring Brand Building Is Successful for Your Brand

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
The key to getting acquired? Focus all efforts on contribution dollars and margin.

The key to getting acquired? Focus all efforts on contribution dollars and margin.

It is the metric that when increased consistently over time, necessarily leads to strengthening business fundamentals

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
We Were Wrong About Ecom Being the Core of the Business

We Were Wrong About Ecom Being the Core of the Business

Here's The Real Role of Digital, And Where You Should Sell Your Product

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
Getting Customers To Purchase Using System 1 Thinking Is the Most Important Thing

Getting Customers To Purchase Using System 1 Thinking Is the Most Important Thing

Here's What System 1 & 2 Thinking Are, and the 7 Rules for Driving System 1

Tom Montgomery
Preston Rutherford
Tom Montgomery, +1
Finding the Right Mix of Brand Building and Activation for Your Brand

Finding the Right Mix of Brand Building and Activation for Your Brand

60/40? 50/50? It's important and differs materially based on a few key things

Tom Montgomery
Preston Rutherford
Tom Montgomery, +1
3 Keys for Getting Acquired - According to the CEO of a Brand Holding Company

3 Keys for Getting Acquired - According to the CEO of a Brand Holding Company

Spoiler alert: revenue growth or ROAS aren’t on the list.

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
Exactly *How* to Do a Brand Reset

Exactly *How* to Do a Brand Reset

so your brand can ultimately regain the demand the growth of the earlier days

Preston Rutherford
Tom Montgomery
Preston Rutherford, +1
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