<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://bodaciousbrands.beehiiv.com/</loc>
    <lastmod>2026-08-29T03:36:39+00:00</lastmod>
  </url>
  <url>
    <loc>https://bodaciousbrands.beehiiv.com/subscribe</loc>
    <lastmod>2026-08-29T03:36:39+00:00</lastmod>
  </url>
      <url>
        <loc>https://bodaciousbrands.beehiiv.com/authors</loc>
        <lastmod>2026-08-29T03:36:39+00:00</lastmod>
      </url>
      <url>
        <loc>https://bodaciousbrands.beehiiv.com/authors/preston-rutherford</loc>
        <lastmod>2024-05-15</lastmod>
      </url>
      <url>
        <loc>https://bodaciousbrands.beehiiv.com/authors/tom-montgomery</loc>
        <lastmod>2023-05-22</lastmod>
      </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/finding-right-mix-brand-building-activation-brand</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/build-resilient-base-organic-revenue</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/25-second-rule</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/talladega-nights-taught-2-immutable-laws-brand-building</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/abercrombie-went-despised-best-performing-stock-2023-heres</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/introducing-bodacious-brands</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/quality-revenue</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/four-phases-brand-building-go</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/2-4-clearmycalbecausethisismoreimportant-11-cmo-ceo</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/1-thing-2024-grow-resilient-base-revenue</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/friday-afternoon-weekly-11-btw-cmo-cfo</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/measure-financial-impact-brand-marketing</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/dr-vs-brand</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/long-takes-see-business-impact-brand-building</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/955-rule</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/maximizing-roas-is-the-opposite-of-what-your-want</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/brand-message-that-sticks</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/chubbies-wasnt-successful-high-roas</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/holding-digital-dtc-long-biggest-mistake</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/important-transition-made-chubbies-can-make</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/exactly-youll-see-success-brand-building-show-business</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/brand-turned-off-facebook-ads-completely</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/two-questions-matter-brand-builders</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/want-better-ad-performance-mix-brand-direct-response</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/6-biggest-lessons-early-days-chubbies</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/want-9figure-exit-get-worse-facebook-ads</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/deal-electionyear-cpm-increases-2024</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/heres-exactly-revenue-vanity-metric</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/brand-marketing-bullsht</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/won-battle-roas-almost-went-business</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/four-goals-focus-2024</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/marginal-cac-part-1</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/get-off-direct-response-hamster-wheel</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/buffett-on-customer-acquisition</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/12-steps-guaranteeing-miserable-marketing-year-2024</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/increasing-roas-decreased-growth</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/reduced-price-elasticity-least-appreciated-result-brand-building</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/first-question-marketer-ask-action-help-drive-emotional-purchase</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/get-discount-doom-loop</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/the-financial-value-of-adding-social-media-followers-for-your-brand</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/no-mba-right-mind-started-chubbies</loc>
      <lastmod>2025-04-14</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/emergency-11-ceo-cmo-re-continued-postcybermonday-softness</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/brand-marketing-direct-response-marketing-work-together</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/surprising-lesson-billion-dollar-retail-ceo-taught-changed-approached-wholesale-expansion-chubbies</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/focusing-revenue-will-put-business-focus-contribution</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/learned-successful-advertising-agency-executive-history</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/transitioning-dtc-wholesale-saved-brand</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/make-brand-building-creative-content-house</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/not-brands-post-goes-viral</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/transitioning-marketing-strategy-chandeliers-lasers-helped-airbnb-generate-turn-losses-record-profit</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/important-thing-brand-building-choose-right-kpi</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/last-11-cmo-cfo-2023-holidays</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/switch-direct-response-led-company-brand-led-company</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/liquid-deaths-brand-building-secrets</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/mistakes-made-trying-get-direct-response-doom-loop</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/wrong-ecom-core-business</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/the-hard-problems-in-brand-building</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/chubbies-strong-brand-didnt-brand-marketing</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/increased-revenue-resilience-output-brand-building</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/post-cyber-monday-11-betw-ceo-vp-growth</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/sea-sameness</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/heres-happened-turned-off-facebook-ads</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/successful-brand-ceos-biggest-mistake-chasing-revenue-number</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/increase-resilient-base-organic-new-customer-revenue</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/the-growth-tension</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/get-back-strong-brand-early-days</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/new-approach-increasing-longevity-impact-marketing</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/where-brand-exists-for-digital-brands</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/monday-afternoon-emergency-11-btw-cmo-cfo-discuss-softness-november-numbers-red-flags-performance-br</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/want-get-acquired-want-ipo-3-things-matter</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/getting-customers-purchase-using-system-1-thinking-important-thing</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/best-brands-drive-purchase-decisions-using-system-thinking</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/3-step-framework-resetting-brand-long-term-success</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/definition-brand</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
    <url>
      <loc>https://bodaciousbrands.beehiiv.com/p/two-impactful-transitions-made-chubbies-got-us-acquired</loc>
      <lastmod>2025-04-15</lastmod>
      <priority>1.0</priority>
    </url>
</urlset>