Talladega Nights taught me The 2 Immutable Laws of Brand Building.

Talladega Nights taught me The 2 Immutable Laws of Brand Building.

1. Shake: be different, bold, memorable, and stand out
2. Bake: do it over a loooooooooong period of time

Correction: Talladega Nights taught me everything I know about brand building

View the video here

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